Alina SkalkinaBrand designer

Digital transformation partner for complex products, platforms, and compliance-heavy business environments.

• Led Alty's scale-up rebrand across brand strategy, visual identity, website experience, and scalable system development.
• Reframed the company from service provider to digital transformation partner, turning complex B2B and compliance-heavy positioning into clear creative direction.
• Built a token-based brand system with semantic tokens, adaptive components, reusable patterns, modular Figma constructors, and AI-assisted design-dev workflows.
• Mentored designers in design engineering and scalable brand-system thinking.

An early-stage booking platform, shaped from concept to MVP.

• Led design vision and strategy from concept to MVP across PMF, UI/UX and branding.
• Supported development with handoff, prototyping, and implementation-ready specifications.

Ukraine's innovative leader in proptech, with global presence.

• Designed brand identity guidelines and a modular asset constructor in Figma for social media.
• Delivered assets and animations.

A full-cycle agency producing brand campaigns.

• Led design direction for a B2B website redesign.
• Facilitated cross-team workshops to align strategy during fast campaign cycles.
• Art-directed and built cohesive brand identities and marketing systems.

Ukraine's innovative leader in proptech, with global presence.

• Drove growth design for the LUN Misto air quality map, apps, and widgets, contributing to 230% growth.
• Led UI/UX development of the inclusivity award-winning Comfort Map.
• Mentored designers and supported team capability growth.
• Created marketing campaign UI, B2B lead magnets, and loyalty campaign assets.
• Contributed to LUN brand redesign and gave a university lecture on design-frontend collaboration.
• Designed end-to-end HR CRM workflows that reduced onboarding time by 40% and manual HR workload by 60%.
• Reached 100% employee self-service adoption across teams in 10 countries.